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Valeria
Hörler
Career
2023–today, Head of Marketing Communications, SFS Group Schweiz AG, Heerbrugg
Management and further development of the marketing department and support of the 17 team members in advising and creating global communication campaigns and launch packages as well as the support and synchronization of the market organizations. In addition, support of the group as key account manager in all communication matters.
2019–2023, Lead Creation & Design, Key Account Manager Group & HR, SFS Group Schweiz AG, Heerbrugg
Carrying out all previous tasks in the company including the management of the 8 Team members and support of the worldwide market organisations with guidelines, templates, Adobe CC Library elements and much more. Portfolio expansion through direct support of two areas (Group/HR) in all communication matters.
2018–2019, Marketing Communications Consultant, SFS Group Schweiz AG, Heerbrugg
Contribution of all the below-mentioned skills as art director to the company. The main task was to develop and implement the corporate design manual. The planning, implementation and integration into the worldwide market organisations played a major role.
2011–2018, Art Director, Agentur am Flughafen, Altenrhein
• Customer and supplier relations
• Creation, layout, final artwork and pre-production work
• Development and implementation of concepts, corporate designs, development of imagery concepts, online and offline mailings, websites, social media content, classic print advertising, POS materials, magazines, brochures, flyers and hand samples
• Image editing, micro typography, visualisations based on storyboards and scribbles and execution of complex die-cuts for direct mailings
• Co-responsibility or main responsibility for many national and international award trophies
2007–2010, Graphic designer with federal certificate of proficiency, Kraftkom GmbH, St. Gall
• Project coordination, scheduling and budget control
• Design of logos, corporate designs and advertising material
• Research, development and implementation of design concepts incl. image editing and realisation
2006–2007, Commercial Vocational and Further Education Centre, St. Gall
The preliminary course in design imparts a broad, non-vocational basic training in design. It is an initial year in which creative awareness is awakened and students are guided towards their own design solutions. It is also an orientation year to clarify talents and inclinations for finding a profession. The preliminary course is a recommended prerequisite for training in a design profession: vocational design apprenticeships, graphic design classes at the St. Gall School of Design, specialist classes at other design schools in Switzerland.
Further education
2024, Certificate of Advanced Studies Marketing Management, HWZ Hochschule für Wirtschaft Zürich
Program for executives and professionals who wish to expand their skills in strategic marketing, agile project management, AI management, and digital marketing. It also covers topics such as customer-driven marketing, innovation management, marketing automation, loyalty marketing, as well as marketing controlling and effective presence. Ideal for experienced marketing managers who want to enhance their competencies in an increasingly digital environment.
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2023–2024, Advanced Leadership Development Programm Europe, SFS Group Schweiz AG, Heerbrugg
Internal course for aspiring team leaders with leadership potential covered: global strategy, vision, and values; value creation; employee and team development; financial management; communication and presentation skills; situational leadership; coaching tools; change management; cybersecurity awareness; self-management; and building a European network.
2023, Certificate of Advanced Studies, CAS Design Leadership, Zurich University of the Arts
Imparting a dynamic understanding of organization and leadership, focused on the changes in the working world in light of the digital transformation. The focus is on people: a design-based approach, agile procedures and collaborative methods form the basis for mastering complex strategic challenges and organizational change processes.
2021–2022, Certificate of Advanced Studies, Design Methods, Zurich University of the Arts
Development of methodological competence with regard to well-founded development and Human-centred innovation, strategy and UX processes. The teaching of these procedures and techniques serves the purposeful integration into company processes as well as product developments. Strategic cooperation and transformations can thus be successfully initiated and methodically orchestrated.
2018–2019, Team Leader Seminar, SFS Group Schweiz AG, Heerbrugg
Internal training for aspiring team leaders with leadership potential covered these topics: leadership and styles, conducting conversations in difficult situations, personnel challenges sensitization, presentation and meeting management, perception, communication, teamwork, management by objectives, and HR processes.
2011–2013, ad school, Zurich
In this course, creative talents such as ADs, graphic designers, copywriters and digital designers are taught the theoretical and practical tools they need, from strategy to idea generation and evaluation to media-appropriate implementation in a wide variety of channels. The lecturers included industry giants such as Peter Brönnimann, Livio Dainese (Chief Creative Officer and Co-CEO Wirz Communications) and Philipp Skrabal, (Partner, Member of the Management Board, Chief Creative Officer at Farner) to name a few.
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